13 PRIMARY COLORS SECONDARY & NEUTRAL COLORS Alpine Red Pantone® 186 CMYK | 0 | 100 | 81 | 4 RGB | 227 | 25 | 55 Hex | #E31937 USAGE • Headlines • Subheads • Icons • Buttons • Calls to action Rock Granite Pantone® 447 CMYK | 69 | 62 | 61 | 52 RGB | 58 | 58 | 58 Hex | #3A3A3A USAGE • Text • Icons • Outlines Sandstone (n) Pantone® 7527 CMYK | 15 | 15 | 20 | 0 RGB | 216 | 207 | 196 Hex | #D8CFC4 USAGE • Subtle subheads • Background Aspen Gold Pantone® 7753 CMYK | 23 | 33 | 100 | 1 RGB | 201 | 162 | 39 Hex | #C9A227 USAGE • Accents • Icons • Callouts Sage Green Pantone® 5773 CMYK | 49 | 26 | 78 | 5 RGB | 138 | 154 | 91 Hex | #8A9A5B USAGE • Subtle accents • Icons • Callouts Tree Bark Pantone® 477 CMYK | 41 | 72 | 77 | 46 RGB | 101 | 58 | 43 Hex | #653A2B USAGE • Secondary text • Background Evergreen Pantone® 349 CMYK | 90 | 26 | 100 | 21 RGB | 0 | 105 | 55 Hex | #006937 USAGE • Headlines • Subheads • Icons • Buttons • Callouts Dark Prussian Blue Pantone® 276 CMYK | 87 | 77 | 50 | 56 RGB | 31 | 38 | 57 Hex | #1F2639 USAGE • Secondary text • Background Alpine Sky Pantone® 542 CMYK | 57 | 22 | 11 | 0 RGB | 110 | 167 | 200 Hex | #6FA8C9 USAGE • Links • Highlights • Secondary calls to action Snowcap White (n) Pantone® 663 @ 30% CMYK | 3 | 1 | 2 | 0 RGB | 245 | 247 | 246 Hex | #F5F7F6 USAGE • Background • Text on dark backgrounds LIMITED-USE COLORS (n) — Neutral color BRAND DEVELOPMENT PLATFORM 8
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